Not really a large collection of new thoughts, but certainly some interesting reminders (and a few new perspectives). The CCW seminar by went through some of the obvious facts about the growth of Social Media and trends in its use by security forces and in a military context. Quite a few of the people attending were a little skeptical of whether social media would really change the way wars were fought on the ground.I can’t say I know much in that respect, but one fo the more salient ideas was the ability for competing narratives and messages from both sides of the conflict to engage on a more immediate basis to seek to influence the conversation. I have doubts over whether this has an impact more broadly speaking, but in terms of shoring up existing supporters I can certainly see how it might work. Of course, the powerful thing about social media is the ability to instantly and continuously tailor the message depending on the feedback and sentiment that are gauged over the social network.
There was some discussion in the presentation about the psychological aspect of social media, and how social media engaged with the more emotive and spontaneous side of our minds than, say, the cognitive side of things. I would hope that doesn’t mean my ability to be rational is diminished, but I guess the point was more that social media could better influence and connect on an emotional level whereas traditional filtered media was more cognitive.
For me, perhaps the biggest point to take away was social media’s capacity to build groups and coalitions that are limited to intersections over unions. So while old forms of coalitions and groups had greater inertia, perhaps from how they are constructed, and thus are better conditioned to creating a union of interests amongst people, social media allows people to move around with greater flexibility, leading to the creation of coalitions or movements that can at times be stronger, but are also more likely to b based on the intersection of interests rather than a union of them. Which is better? I’m not sure.
5th February 2013