Disney’s Manufactured Stars

Interesting feature from Times Magazine (admittedly from a long time ago) showing how Disney has sucessfully managed to create some of the worlds biggest stars.

Mendler is following a path to fame the channel has mapped over the past three years as it has launched serial stars into orbit: the supernova Miley Cyrus in 2006, Selena Gomez in 2007, the Jonas Brothers in 2008 and Demi Lovato this year.

Each of these youngsters was given a TV show — the so-called zitcom — followed usually by a recording contract with Disney-owned Hollywood Records, songs in heavy rotation on Radio Disney and on Disney-movie sound tracks, a concert tour with Disney-owned Buena Vista Concerts and tie-in merchandise throughout the Disney stores. Miley & Co. are like modern Mouseketeers, but instead of M-I-C-K-E-Y, they spell C-A-S-H.

Read the full article at http://www.time.com/time/magazine/article/0,9171,1931732,00.html